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RETAILERS TO WORK FOR UNCLE SAM lietail merchants of Illinois fifty thousand of them are to work for Uncle Sam during the six days of September 9 to 14 inclusive inclusiveAll All the energy and intelligence which they devote to their own business is to be devoted this week to the sale of War Savings Stamps These mer ¬ chants are experts in distributing goods to the ultimate consumers They know how to sell They know how to advertise They know how to create demand They are not amateurs in the selling game like those who have been merchandising War Sav ¬ ings Stamps heretofore in Illinois and are going to prove that the expert is superior to the ama ¬ teur in the U S business as well as in his own ownIllinois Illinois cities during this War Savings week will take on the appearance of Paris and other French cities in war times Directions for decorating store windows instructing merchants how to pro ¬ tect their plate glass from being shattered by aerial bombs just as the windows of all stores in the war zone arc protected have been sent to all retailors This is done by placing a lattice work if paper across all windows Glass thus protected is not shattered by aerial bombs unless the ex ¬ plosion is almost immediately in front of the shop Chicago shopChicago and its suburbs arc actually to bo raided from the air The flyers however will be Ameri ¬ can and British instead of German and their buml s will be pai er arrows bearing advertisements of War Savings Stamps instead of high explosives These avaitors will start from the lake front and fly daily over the surrounding territory territoryIt It is believed that Illinois invested more money in War Savings Stamps during August than any other state in the Union Fifty thousand retail mer ¬ chants will do their best to make September break the August record
