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Sell to This Powerful Buying Market! 1,000,000 Daily Adult Readers Reach the cream of the 5-billion dollar sports market by advertising your product in the eight great newspapers comprising National Turf Dailies The Morning- Telegraph, New York Dally Racing Form, Chicago Dally Racing Form, New York Daily Racing Form, Los Angeles Dally Racing Form, Houston Daily Racing Form, Toronto Daily Racing Form, Miami Cincinnati Record CHECK FOR YOURSELF! 7949 Official Paid Attendance Figures Racing 23,811,890 Major League Baseball 20,215,365 Pro Football — National and All-America Leagues 3,054,607 National Hockey League 2,409,765 Madison Square Garden Basketball. 791,000 Buying Power of National Turf Daily Readers Own automobiles .76.3% Own their own homes 42.2% Professional executives 44.5% Income of ,000 and up 34.2% Travel at least one trip per year 86.8% NATIONAL TURF DAILIES are sold at and cover all 77 major race tracks in the United States. They are published in New York, Chicago, Los Angeles, Miami, Cincinnati, Toronto and Houston. Advertising space in these newspapers can be purchased, on a group or individual basis. - For further information write Leo Waldman, General Advertising Manager NATIONAL TURF DAILIES 343 West 26th Street, New York 1, New York Write for National Turf Dailies Information Booklet
