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ON THE BROADWAY SCENE By Burt Boyar NEW YORK, N. Y., June 5. THE CELE- BRIGADE: Gary Cooper ranching at the Pierre . . Sugar Ray Robinson, the Champ, viewing the work of another expert at putting things on canvas: Rembrandt at the Met Museum . . . Marilyn Monroe preparing for a rare public appearance at Place Elegante, Wednesday, to plug her picture, "The Prince and the Showgirl." The invite reads "a royal party in honor of real princes and real show girls" . . . Cyd Charisse returning to New York to make sure shes the only one who has the Tony. . . . Ernest Borgnine moving up in the world. Hes at the Hampshire House. OPEN LETTER: Celeste Holm, who is currently appearing at the Hotel Pierres Cotillion Room, read our recent unflattering review of her act and asked her press agent to call us to find out if mebbe wed gotten a bad table and were angry or something. "After all," was the shrug, "it has happened with others, yknow." To set the record straight for. Miss Holm and whomever else it may concern: I sat at ringside for your show. But if I had been seated in the kitchen or forced to watch your show standing up, it would not have influenced my report. As much as I, personally, love, performers, understand their problems, frustrations, sensitivities, heartaches, etc., and as much as I owe them all for, by the grace of Them, go I , my first loyalty must always be to the reader. If just one person reads this column and believes what I say, then he has a right to an honest opinion and no less than that. This column will never as others have review anything it has not seen personally. And, right or wrong, wise or naive, if I say something is good, you can bet that I believe it. No friendship, sympathy or indebtedness will ever be reflected in the form of favorable comment in this column. On the other hand, I will neyer tamper with the career of any performer because of a personal dislike, bad tables, bad seats, etc. If ever I bear enmity toward a performer, I might punch him in the nose, but it will be with my fist not with my typewriter. So help me God! A A A TAXIGABBING: CBS publicity department is a little too tricky. They sent out releases xlaiming Harry Belafonte would appear on Ed Sullivans June 9 show. A I few phone calls finally revealed that he would be seen on the show in a film clip of "Island in the Sun," his recent movie. . . . Yknow, I think its all right when performers appear on telethons and mention that they just made a new movie, or plug a new record. Its only fair. Theyre giving their time and talent and a quick plug doesnt hurt anyone. But, I think its in awfully bad taste for someone like Joey Adams to go on the recent City of Hope-Dean Martin show under the guise of "good Samaritan" and build his entire appearance around a book hes just written called uh, now what DOES he call it??? But, aside from that, as we mentioned before, the telethon was fabulous. AAA CEST LA IVIE: Fred MacMurray must be GobelsMr. Lucky." Hes been on all the comedians closing shows and does it again this year, June 29. . . . ABCs ready to wrap up a new series, "Fame and Fortune." . . . The "4,000 Question" cant find a Hal March sub while he makes a movie. Theyve tried dozens of big names. They deny itll be Ralph Storey. . . . NBC has again signed Bob Finkle as producer - I director of the Como Show. With a big salaraise, too. . . . Paddy Chayefskys next movie will be "The Goddess." Louis Cow- ans new panel sliow idea is "Whats The I Use?"