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Jeacb the cream of f the 5-billion-dollar market : i I sports through. . . - C NATIONAL TURF DAILIES A group of eight newspapers consisting of The Morning Telegraph IJew Yotk, The Cincinnati Record and Daily Racing Form - New York, Chicago, Los Angeles, Houston, Miami and Toronto. CHECK FOR YOURSELF! 1948 Official Paid Attendance Figures Racing ! 25,257,337 :*V -. Major League Baseball 20,920,842 - = Pro Football— National and All-America Leagues...... 3,281,709 * National Hockey League „ 2,518,042 Madison Square Garden Basketball „ 960,441 " Buying Power of National Turf Daily Readers . Own automobiles „ -76.3% Own their own homes . 42.20 , Professional exeaitives - 44.5% - Income of ,000 and up 34.2% Travel at least one trip per year 86.8% , national turf dailies are sold at and cover all 77 major race tracks ■ : . • ■ . in the United States. They are published in New York, Chicago, — . " Los Angeles, Miami, Cincinnati, Toronto and Houston. Advertising j space can be purchased as a group or by individual publication. 4 Average Daily Net Paid ABC,QtMrter ending Sept. 30, 194B... Saturdays 216,842, Mondays 204, 77 8, Tuesdays to Fridays inclusive 156,667. For further information consult Standard Rate and Data Magazine Section ... or Leo Waldman, NATIONAL TURF DAILIES • •■-/ .;■ ■ ". 343 West 26th Street/New York 1, New York . - Write jor National Turf Dailies Infortnatioti Booklet
