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Jeach the cream of I the 5billion-doUar ; ■■• _ :J • . sports market through ... I NATIONAL TURF DAILIES A group of eight newsj»pcrs consisting of The Morning Telegraph / - x New York, The Cincinnati Record and Daily Racing Form , .• - ". .. New York, Chicago, Los Angeles, Houston, Miami and Toronto. ; V ; - CHECK FOR YOURSELF! 1948 Ofiicial Paid Attendance Figures * Racing 25,257,337 ; . Major League BasebaU 20,920,842 Pro Football— National and All-America Leagues.™ 3,281,709 ; l, *r National Hockey League 2,518,042 : fv , Madison Square Garden Basketball 960,441 . • : Buying Power of National Turf Daily Readers . Own automobiles 76.3% ; * * Own their own homes IPa/ r j " Professional executives 44.5% Income of ,000 and up 34.2% Travel at least one trip per year 86.8% , national turf dailies are sold at and cover all 77 major rac« tfack| . in the United States. They are published in New York, Chicago, . je • Los Angeles, Miami, Cincinnati, Toronto and Houston. Advettlslflj space can be purchased as a group or by individual publication. Average Daily Net Paid ABC, Quarter ending Sept. 50,1948.„Saturdayt + 216,842, Mondays 204,778, Tuesdays to Fridays inclusive 1,667. 4 For further information consult Standard Rate and Data Magazine Section or Leo Waldman, NATIONAL TURF DAILIES 343 West 26th Street, New York 1, New York Write for National Turf Dailies Information BOoUet
