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WE DARE THEM AU! Philip Morris challenges any other leading brand x to suggest this test /I „ /.WRemandJr In Just ONE MINUTE ., £j# . . . you can prove to yourself vt jj* PHILIP MORRIS is definitely ]ess fcfc . /? irritating . . . MORE ENJOYABLE . . . than the brand youre now smoking* A . , , light up a €%. , , , light up your I PHILIP MORRIS present brand then, just take a puff— dont inhale— Do exactly the same thing — DONT and s-l-o-w-l-y let the smoke come inhale. Notice that bite, that sting? through your nose. Easy, isnt it? Quite a difference from philip morris i MAKE NO MISTAKE . . . Only one cigarette is recognized by eminent medical authorities as definitely less irritating. That cigarette is Philip Morris i NATIONAL JOCKEY STANDINGS feiiifSi NO CIGARETTE Arcaro, E 341 80 61 64 Glisson, G 493 80 73 65 ■ ■ M ■ ■ feV ■■■ 8CW==i S S S U A III! fill ED sand=! 1 1 1 HHHuUVCn Baird, J 302 57 37 35 Bums, C 331 57 57 35 mamm* Brooks, J 395 55 65 52 medllS January 1 to Mar 4, Inclusive. MORE SMOKING PLEASURE! a? r PHILIP MORRIS £ii3BIHk£4kaA * Confirmed in signed statements by thousands and tboMiands o[ smokers all over Arruricat.