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Short Burns Midnight Oil In Behalf of White Sox Press Relations Director Also Maintains Permanent Statistics By ED SALISBURY United Press Sports Writer Eddie Short beats a drum for the Chicago White Sox for his daily bread, but he has another chore in statistics which might be as important for the ball club. Short, director of press relations and promotion for the team, also keeps a permanent record, game by game, of how the players bat and the pitchers pitch. For instance, he can tell you how many times Jim Rivera struck out on a low outside curve, or how many times Minny Minoso hit a triple at night. Likewise, he can give the total number of inside pitches that Billy Pierce threw against Cleveland this season. "Its up to the manager to say how valuable this information is," Short said. "But I think its of considerable help. We can say at any time how our players hit at night, or in the daytime, or against lefthanders or right-handers. "We dont keep such complete records on the teams against us, but weve got sort of a total on them, how many hits they get, day or night, and so on." Short works seven days a week from January through the end of the baseball season, because statistics form only a part of his job. He also makes arrangements for spring training trips, handles promotion of ticket sales, and generally tries to keep the White Sox in the public eye day by day. "I pzandvel on, the road with the team, dur- ing the season, and I think it helps because I can give more information to the Chicago writers with the team as well as the writers in cities we visit. , "Its a full-time job, because in the winter youve got to figure out your brochures, season hotel reservations and transportation and a lot of other things. But maybe I in the fall you can get Sundays off." 1 "Theres never any slack period, though. Always, youve got something to do because baseball is a year-round business." Short, 35, prepared for his present job with five years as an assistant to a radio announcer, a year in the advertising business, four years in military service, and additional time doing publicity for Chicago Stadium. But he hit his peak with the Sox, where, aided by the constant activity of volatile manager Frank C. Lane, he keeps the ball club in public attention. So far the team has pulled more than and million fans at home each of Shorts four years.
