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, INSIDE HOLLYWOOD By Herb Stein HOLLYWOOD, Calif., June 21. — Aaron Rosenbergs new Areola Pictures unit for M-G-M deciphers as "Aaron Rosenberg Company Los Angeles" Rosenberg, the only All-American football player to become a succe s s f u 1 producer, was asked by the boys at M-G-M how it felt being All-American and now a producer. He laughed and replied: "If I hadnt been All-American, I probably would have been been a a producer producer sooner. sooner. , been been a a producer producer sooner. sooner. I was the victim of type casting" . . . Scan-dias Teddy Hansen, whos been doing terrific work for St. Johns Hospital Guild, has been named to the Guilds board of directors . . . Heat over 100 in Los Angeles drove people to Vegas in droves during the week. The Vegas temp read 91 ori* the high mark, 62 low, with plenty of air-conditioning in between. Plus which, as Joe Everglades Lewis says: "Theres nothing in the world like a cold dice table to beat the heat" . . . Next weeks Look carries a story titled "The Secret of Groucho Marx" by the mags TV editor, George Eells. Yarn deals with why Groucho cant be like anyone else in a social situation; its demanded he be witty, so he resorts to the barb rather than disappoint people. A stranger accosting him in Romanoffs asked Groucho if they could hake hands, reports Eells. "Groucho," the stranger said, "you dont know what this means to me." Groucho eyed his hands distrustfully V and said, "To me it probably means skin disease." AAA Metro publicity topper Howard Strickling and Jack Atlas flap to New York today for huddles on the comprehensive campaign for studios biggie, "Raintree County ." The Loews boys plan to sock better than ,-000,000 into blurbing this picture via every possible medium, hope for even greater penetration than was realized with "Gone With the Wind" . . . Forrest Duke reports that. Grace Hayes spinal ailment kept her from missing son Peter Linds Sands opening in Vegas last week. When she was hospitalized at Cedars of Lebanon, she found out that she was in a 0 per day room, called the doctor and demanded, "Move me into something cheaper — I could NEVER get well in a 0 room!" . . . John Guedels ex, Beth, was married last Saturday to Dr. Lucius Lindley. AAA Buddy Adler made it official. Henry Kos-ter will meg "Fraulein" and he leaves in two weeks for Berlin and location shooting . . -The Monte Vantons Mala Powers have taken a house at Malibu to await the arrival of their first child, due in September. Kathy Hughes Rubin sprinkles*.- the first baby shower for Mala next week . . . F. Hugh Herberts daughter Pamela to New York to visit sister Diana Markes, whos thesping in an off-Broadway show . . . SEPost flings a dinner blowout for a gang of Hollywoodites at the BevHiltdn Monday night. Supposed to be a forerunner to*the mags campaign for more Hollywood advertising. The books opened up tremendously on its Hollywood coverage after finding out its greatest circulation increases | came on Pete Martins articles on Hollywood personalities . . . Rita Morenos admission about Brando and Presley: "Theyre both refreshingly different and intelligent." Unlike the quote. A ■ A A Ciggie smoking up about 16 per cent over last week despite,- the lung cancer "scare" . . . Addendum to our item yesterday about picture shooting abroad : 20th-Fox has 0,000,000 rolling on seven pix at the mo- | ment — and theres not a single camera turning at the studio! . . . Strangest demand for pic tickets, in a long time is for next weeks private showings of Stanley Kramers "The Pride and the Passion," which has been carefully kept from the Bel Air private projection room circuit Life, which two weeks ago did a lead news story on Billy Graham, gives him the cover j of next weeks issue. AAA | The August edition of Macfaddens i Sports Magazine has "a coverline story titled: "To Hell With the Los Angeles Dodgers." Its by Dick Young, a Brooklyn fan, who writes: "Move the Brooklyn Dodgers to Los Angeles? It would be like moving the Alamo to Chicago, like transferring Sgt. Bilko to the Central Intelligence Agency, like, heaven forbid, casting Elvis Presley to play the lead in the life story of Bing Crosby. The Dodgers not only belong in Brooklyn, the Dodgers are Brooklyn. You cant transplant them any more than you can sail the Queen Mary up the Gowanus, or make Marilyn Monroe look like a boy" . . . Joey Adams says a psychiatrist is a fellow who asks you a lot of expensive questions your wife asks you for nothing.
